In today’s digital landscape, owning your personal domain is more than just a branding move—it’s a powerful SEO strategy. Here’s why:

  1. Better Rankings: Search engines favor websites with unique, authoritative domains over generic subdomains. A personal domain signals professionalism and trustworthiness, which can positively impact your ranking.

  2. Backlink Authority: When other sites link to your domain, the SEO value flows directly to you. Unlike free platforms, where backlinks may benefit the host, a personal domain ensures all link equity belongs to your site.

  3. Improved Discoverability: A custom domain is easier to remember, share, and search for. It strengthens your online presence and helps search engines index your content more efficiently.

Owning your domain isn’t just a technicality—it’s an investment in long-term visibility, credibility, and control over your online identity.

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