In today’s digital-first world, your domain name isn’t just an address—it’s your identity. Yet, some businesses have learned the hard way what happens when they ignore this crucial asset.
Take Toys “R” Us: When the company filed for bankruptcy, their original domain was acquired by opportunists. This made it harder for them to reestablish their online presence and brand trust.
Or consider smaller startups that delayed registering a domain matching their company name. Many found themselves scrambling to buy it from third-party sellers at exorbitant prices—or worse, losing their brand to a competitor entirely.
Even established brands aren’t immune. Missed domain ownership can lead to confusion, lost traffic, and missed revenue, as customers end up on imposter sites or competitor pages.
Owning your domain is no longer optional—it’s a strategic business decision. Secure it early, protect it diligently, and avoid the costly lessons others have faced.
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